How I designed a strategic influencer ecosystem that drove multi-million-dollar quarters, optimized ambassador recruitment, and increased customer loyalty by 50%. My consulting approach focused on auditing existing partnerships, refining the brand’s creator strategy, and establishing a scalable framework for long-term success.
I developed a strategic framework for a corporate giving program that resulted in 200K product donations, increased customer loyalty by 23%, and raised $100K for social causes. My consulting focused on integrating corporate social responsibility into the brand’s partnerships strategy, ensuring measurable impact and long-term sustainability.
I advised on the strategic execution of a holiday creator campaign that generated $2.4M in revenue, 1.2M store visits, and a 6.9x ROAS on a $350K budget. My consulting approach focused on optimizing influencer selection, refining campaign structure, and ensuring brand alignment for maximum seasonal impact.
I developed the strategy for a culturally resonant influencer campaign that increased Ford’s brand relevance among Black women by 45%, generated 3.8M impressions, and drove a 27% increase in test drive registrations. My role focused on aligning influencer partnerships with brand objectives and ensuring authenticity in execution.
