Q1 2025 Recap: Campaign Wins, Culture Shifts, and What’s Ahead

What we’re building, learning, and launching. Inside looks, strategic wins, and everything buzzing at BeeVisible.

Lately, I’ve been reminded that I don’t talk enough about what I’m building, especially when so much of the work happens behind the scenes. So, this space is where I’ll start sharing regular updates: a recap of what I’ve been creating, thinking about, and preparing to launch.

Over the past few months, I’ve led creator campaigns for top brands, secured major nonprofit funding, built the foundation for two original podcasts, and somehow managed to keep up with New York City life along the way. It’s been fast-moving, rewarding, and full of momentum.

THE WORK: $1MM+ in Campaigns & Nonprofit Wins

I do a lot of fractional work in the creator and partnerships space, and this quarter was packed. I led creator casting and strategy for Macy’s, Nordstrom, Sephora, and Dermstore, while also serving as Director of Partnerships at PERIOD., a nonprofit I deeply believe in.

If you're at a major brand and need help with partnerships, the creator economy, or connecting marketing to community and culture, I’d love to talk. You’ll find case studies here and I’m always adding more.

At PERIOD., I focused on grant writing and corporate partnerships. In a year where many nonprofits are struggling with retention, we brought in new funding and held onto key sponsors. One exec said, “She’s retained newer and bigger partners, and we are totally on track.” That’s not luck, that’s strategy.

We are partnering with incredible brands like Ouai, Aerie, Motrin, and Always.

And because doing all of this alone is a setup for burnout, I made two key hires. My new Executive Assistant, Genesis, is helping me stay organized, focused, and on track. I also brought on a researcher, Karen, to support content and campaign development. The BeeVisible team officially grew by two, and it’s already made a huge difference. Thank you so much ladies!

Q1 Highlights:

• Six figures in new nonprofit funding secured through corporate partnerships

• Drove $1MM+ in revenue across multiple platforms

• Creator casting and strategy for Macy’s, Nordstrom, Sephora, and Dermstore

• Campaign strategy for Ouai, Aerie, Motrin, and Always

• Built the foundation for two original podcasts while maintaining strategic client delivery

• Made 2 key team hires

THE CULTURE: The Creator Economy is Broken And I’m Talking About It

I’ve been thinking a lot about how the creator economy is evolving and how much of it still isn’t working. There’s a disconnect between brands and creators: misaligned expectations, lack of clarity on ROI, and mounting distrust. Brands want scale. Creators want sustainability. Most strategies fall flat because they’re not addressing the real root problems.

So I’m saying the quiet parts out loud, through two new shows.

The BeeVisible Podcast

A show for marketers, brand leads, and partnership pros who want deeper insights. I’ll unpack what’s actually working in the creator economy with real data, campaign breakdowns, and honest conversations.

Each episode pulls back the curtain on strategic sessions with brands and nonprofits, offering actionable insights you can apply to your own business.

The show is built for marketers, business owners, and creators who want more than surface-level advice. Think of it as a strategy session you didn’t have to pay for—with real case studies, expert interviews, and cultural context around what actually works in today’s partnership landscape.

Topics include:

• Brand elevation through PR and creator marketing

• Revenue-generating affiliate and advocacy programs

• How to build impactful partnerships and retain customers

• Where money and community meet and how to do both well

Whether you’re running a brand, building a platform, or trying to connect marketing to culture, this podcast helps you think bigger and execute smarter.

One of the first guests? Kim from Uber. We’ll be dissecting the biggest marketing moments of the week and what they mean for brands.

Want your brand strategy reviewed on-air? Or know a senior marketer with a bold POV? Reach out!

Candice Talks About Everything (CTAE)

This one’s for the curious. CTAE blends research, storytelling, and unfiltered commentary. Each episode blends lived experience, academic research, cultural commentary, and the occasional chaotic internet spiral to explore the questions we ask (and avoid) about identity, work, womanhood, autonomy, and modern life.

This is the podcast where Beyoncé meets behavioral science. Where puzzles, sitcoms, and burnout share an episode. Where personal stories meet collective truths.

Topics range from:

• Should You Retire at 35?

• Why Does My Auntie Hate Beyoncé?

• Do You Even Want the Husband, Babe?

It’s smart, soulful, unfiltered, and a little chaotic—just like life. If you love big questions, nuanced answers, and research with a side of real talk, you’re in the right place.

It’s smart, messy, personal, and unapologetically layered just like the people I make it for.

THE ASK

I’m grateful to do work I care about and to build with people who care about impact, not just visibility. If anything here resonates, here’s how you can support:

• Know someone at a brand? Make the intro. I specialize in creator strategy, partnerships, and CSR.

• Excited about the podcasts? Share this with your team or your group chat.

• Want to stay in the loop? Subscribe to the newsletter and follow along on the platforms where I share.

There’s more coming. Stick around.